The strength of the SBPP is its assets. These may be intellectual, such as faculty and students, or material, including intellectual property, data, equipment, or facilities. An SBPP asset may also be an area of research comprised of multidisciplinary teams of faculty.
Investing in an asset or assets to meet business needs can lead to very favorable returns. The benefits include interaction with the faculty and their research projects, recruiting, potential for commercial applications, opportunity for involvement in academic programs, and networking with business peers.